My next step involved studying the infrastructure of the Squarespace booking system, Acuity and Squarespace itself. This was my first go at working with the Squarespace platform. At first their booking system displayed a giant scrolling list that curated all services shared between Macy and Amy. This was not ideal and an eyesore on mobile, especially. I was able to create individual calendar booking pages for Macy and Amy, which made a big difference right away. Their service lists were still very long, especially on mobile, so I changed the layout to display the high level services which could then be tapped to reveal the full list of services in that category. Once that was finalized, I met up with Macy and Amy and spent a few hours after their spa was closed making the big time zone change. The system unfortunately couldn’t make a 1-1 switch with existing client bookings booked in their original timezones, so there was a lot of manual rebooking, social media messaging to cover to make clients aware, and testing to make sure everything switched over correctly. We ordered pizza, had beer and after a few hours -- we got it done.

The next phase of the project involved taking their existing Squarespace template and customizing the theme to better represent their brand and create clear calls to actions so clients can browse services and self-book. As a growing small business, Studio 915 was still establishing their brand colors, typography and made clear that they were flexible on the design so long as that it reflected the style of their spa and included neutral/inviting colors. I designed three variations of the homepage with this information.